People are more patient and supplements are no longer expected to “work” in a week. (Representational image)
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News1812-02-2026, 08:54

Indians Rethink Supplements: From Emergency Fix to Daily Wellness

  • Indians are shifting from viewing supplements as emergency medicine to incorporating them into daily health routines.
  • This change is driven by increased awareness of chronic fatigue, frequent illness, digestive issues, and stress.
  • Modern lifestyles, longer workdays, rushed meals, and reduced nutritional value in food contribute to quiet deficiencies.
  • Supplements like protein, probiotics, and omega fats are now used for specific needs, not just by bodybuilders.
  • There's a growing understanding that nutritional support requires patience and consistency, supported by medical advice on prevention.

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