India's Wellness Revolution: Functional Supplements Integrate Into Daily Life

• Functional supplements are moving from niche to mainstream in urban India, becoming part of daily routines.
• The shift is driven by modern lifestyle challenges like stress, poor diet, and long workdays, making nutritional gaps harder to fill.
• Consumers are embracing preventive health, using supplements for sustained energy, digestion, immunity, and cognitive function.
• New formats like powders and gummies make supplementation feel less medicinal and easier to integrate.
• The trend aligns with India's traditional Ayurvedic focus on preventive nutrition, combining heritage with scientific validation.