Wellness Goes Mainstream: Everyday Habits Shape Healthier Lives in India

• Wellness in India has integrated into daily routines, moving beyond temporary fads to become a consistent behavior.
• Consumers are making small, repeatable choices rather than chasing rigid diets or dramatic overhauls.
• Familiar rituals like tea consumption are key entry points for wellness, offering comfort, taste, and well-being effortlessly.
• Brands like Twinings focus on quality, ethical sourcing, and thoughtful blending to align with modern wellness expectations.
• The philosophy extends to food, with consumers making practical adjustments and upgrading familiar favorites for healthier options.

Why It Matters: Wellness in India is now an integrated daily behavior, driven by small, consistent choices and familiar rituals.