10-Minute Delivery Secret: Dark Stores & Data Power Zepto, Blinkit Speed

• Quick commerce relies on 'dark stores' – small, local warehouses near customers, not open to the public, stocking high-demand items.
• Advanced algorithms use data to predict local demand, ensuring dark stores are pre-stocked with items like milk, bread, or ice cream.
• Orders are packed rapidly (60-90 seconds) using scientific item arrangement and app-guided picking paths for employees.
• Delivery riders wait outside dark stores; GPS and software optimize rider assignment and routes for fastest delivery.
• This convenience fosters impulsive buying, reducing the need for customers to plan grocery purchases in advance.

Why It Matters: 10-minute deliveries are a result of data-driven dark stores and optimized logistics, not just rider speed.