Zepto, Swiggy, Flipkart Halt 10-Minute Delivery After Government Meeting

• Zepto, Swiggy Instamart, and Flipkart Minutes have removed 10-minute delivery branding following government pressure, similar to Blinkit.
• The Union Labor Minister Mansukh Mandaviya urged quick commerce companies to prioritize delivery partner safety, suggesting removal of strict delivery deadlines.
• Concerns from the government and labor rights groups focused on the safety and welfare risks to delivery partners due to rapid delivery commitments.
• Blinkit was the first to remove the 10-minute delivery promise from its platform after the government directive.
• Gig Workers Association welcomed the move, highlighting the dangerous pressure on delivery personnel and inadequate compensation issues.

Why It Matters: Quick delivery platforms Zepto, Swiggy, and Flipkart have stopped 10-minute delivery promises due to government and labor concerns.