JioHotstar to invest Rs 4,000 crore in South Indian creative economy

• JioHotstar to invest Rs 4,000 crore over five years for South Indian content.
• The investment aims to strengthen the region's creative economy and production ecosystem.
• This initiative is part of a collaboration with the Tamil Nadu government.
• The goal is to nurture creators and build a pipeline of stories for India and the world.

Why It Matters: JioHotstar's Rs 4,000 crore investment boosts South Indian content and creative economy.