JioHotstar invests Rs 4,000 Cr in South Indian content

• JioHotstar announced a Rs 4,000 crore investment over five years to boost South Indian storytelling and content.
• The platform plans to introduce 1,500 hours of new South Indian programming in the coming year.
• A partnership with the Tamil Nadu government aims to create 1,000 direct and 15,000 indirect jobs in the creative sector.
• JioHotstar unveiled a slate of 25 new titles, including originals and films, featuring major South Indian stars.

Why It Matters: JioHotstar's investment will transform South Indian entertainment and create jobs.