FICCI-EY Report: CTV Reaches 40 Million Weekly Users, Ad Revenue Surges 42% to ₹9,900 Crore

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CTV Soars: 40 Million Weekly Users, Ad Revenue Jumps 42% to ₹9,900 Crore - FICCI-EY Report

In 2025, India had approximately 68 million Connected TV households, of which around 40 million were active on a weekly basis

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Storyboard•24-03-2026, 11:30

CTV Soars: 40 Million Weekly Users, Ad Revenue Jumps 42% to ₹9,900 Crore - FICCI-EY Report

•Connected TV (CTV) active weekly users hit 40 million in 2025, up from 30 million in 2024, as per the FICCI-EY report.
•CTV advertising revenues surged 42% to ₹9,900 crore in 2025, driven by brands targeting affluent audiences.
•The growth is fueled by rising broadband penetration, affordable smart devices, and expanding digital infrastructure.
•CTV blurs lines between traditional and digital TV, with linear TV ad revenues declining over 10% in 2025.
•Projections indicate CTV households will exceed 90 million by 2028, with ad revenues reaching ₹16,400 crore.

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