FICCI-EY Report: Digital Media Reaches ₹1,00,000 Crore, Ad Revenues Climb to ₹94,700 Crore

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Digital Media Soars Past ₹1 Lakh Crore, Ad Revenues Hit ₹94,700 Crore: FICCI-EY

Digital media is expected to maintain its momentum. The segment is projected to grow at a compound annual rate of 14 percent to reach ₹1.64 trillion by 2028.

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Storyboard•24-03-2026, 11:31

Digital Media Soars Past ₹1 Lakh Crore, Ad Revenues Hit ₹94,700 Crore: FICCI-EY

•Digital media revenues exceeded ₹1,00,000 crore in 2025, becoming India's largest M&E segment, growing 30.5%.
•Digital advertising surged 26% to ₹94,700 crore, comprising 63% of total ad spend, with e-commerce ads growing 50% to ₹22,000 crore.
•Digital subscriptions rose 60% to ₹16,300 crore, led by video (216 million paid subscriptions) and music (14.4 million paid subscriptions).
•Robust infrastructure, including 1.23 billion telecom and 1 billion broadband subscriptions, fueled consumption, with 584 million smartphone users.
•Regional content accounts for 56% of digital production; segment projected to reach ₹1,64,000 crore by 2028 with 14% CAGR.

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