X Launches 'Starterpacks' to Boost User Engagement, Inspired by Bluesky

• X introduces 'Starterpacks,' curated lists of accounts to help users discover content based on their interests, similar to Bluesky's feature.
• Nikita Bier, X's head of product, announced the feature, stating it will roll out to all users soon after months of internal curation.
• The Starterpacks cover various topics like News, Politics, Gaming, and Fashion, aiming to simplify navigation for new and existing users.
• Unlike Bluesky's user-generated lists, X's Starterpacks are internally created, focusing on handpicked 'top posters' by the company.
• This move revives X's (formerly Twitter's) early concept of suggested user lists, aiming to improve user onboarding and retention amidst competition.

Why It Matters: X's new 'Starterpacks' aim to enhance user discovery and engagement through curated lists, mirroring a rival's successful feature.