FICCI-EY Report: New Media to Dominate India's M&E Revenue by 2028, Reaching 53%

Entertainment National Sports Markets Business & Economy Lifestyle World Astrology & Religion Technology Education & Jobs Auto Politics Viral Opinions

Loading more articles...

New Media to Dominate India's M&E Revenue, Reaching 53% by 2028: FICCI-EY Report

New media to cross 53% of India's M&E revenue mix by 2028; digital ads to reach ₹1,39,300 crore (AI-generated image)

S

Storyboard•24-03-2026, 13:01

New Media to Dominate India's M&E Revenue, Reaching 53% by 2028: FICCI-EY Report

•New media (digital, video games) projected to account for 53% of India's M&E revenue by 2028, up from 47% in 2025.
•Digital advertising is the primary growth engine, expected to add ₹44,600 crore by 2028, driven by e-commerce, shoppable ads, and Connected TV.
•SME advertising on digital media forecast to grow 16% annually, reaching ₹56,300 crore by 2028, indicating a structural shift.
•Digital subscription revenues to increase by ₹8,500 crore, with paid video OTT households expanding to 19.1 crore and audio OTT subscriptions doubling.
•Traditional media's share will shrink, but the overall M&E sector is expected to grow at over 7% CAGR, reaching ₹3,30,000 crore by 2028.

Read Full Article on Storyboard in English

✦

More like this

✦

More like this

Digital media is expected to maintain its momentum. The segment is projected to grow at a compound annual rate of 14 percent to reach ₹1.64 trillion by 2028.

Digital Media Soars Past ₹1 Lakh Crore, Ad Revenues Hit ₹94,700 Crore: FICCI-EY

In 2025, India had approximately 68 million Connected TV households, of which around 40 million were active on a weekly basis

CTV Soars: 40 Million Weekly Users, Ad Revenue Jumps 42% to ₹9,900 Crore - FICCI-EY Report

Revenues are expected to reach ₹24,800 crore by 2028, as platforms deepen their content libraries and expand their user base. Video subscriptions are projected to grow further, while audio subscriptions are expected to double to around 28–30 million paid users.

Digital Subscriptions Soar 60% to ₹16,300 Crore: FICCI-EY Report Reveals Pay Model Boom

While 70% of viewers report being satisfied with the quality of television content, 94% perceive the NCF as an unfair “platform toll,” and 84.6% are unhappy paying capacity fees even to access free-to-air channel.

Digital Media Soars Past TV: FICCI-EY Reports ₹1 Lakh Crore Revenue, DPOs Control 80% TV Revenue

Microdramas. which offers short, one- to two-minute serialised dramas designed for mobile viewing, has 17 million paying users (Representational image)

India's Micro-Drama Market Soars Past $300M, Projected to Hit $4.5B by 2030

Advertising revenues, the primary driver of the radio business, fell by 7 percent during 2025.

Radio Revenues Plummet to ₹2,300 Crore Amidst Ad Rate & Reach Decline: FICCI-EY