Print Industry Holds Strong at ₹25,900 Crore: Ad Growth Offsets Circulation Decline

• India's print industry maintained stability at ₹25,900 crore in 2025, defying global decline trends.
• Advertising revenues grew by 2% in 2025, driven by premium formats targeting affluent urban and non-metro audiences.
• Subscription revenues declined by 1%, reflecting a gradual erosion in readership, especially among younger audiences.
• Print continues to hold a unique position due to its trust quotient, regional penetration, and habitual consumption patterns.
• Publishers are diversifying revenue streams through events, branded content, and digital extensions, though digital monetization remains limited.