E-commerce Advertising Soars to ₹22,000 Crore, Becomes Third Pillar of Digital Media

• E-commerce and transaction-led platforms are redefining digital advertising, emerging as media businesses.
• Advertising on e-commerce platforms surged 50% in 2025 to ₹22,000 crore, making up 23% of digital ad revenues.
• Platforms like Amazon, Flipkart, Zomato enable highly targeted, performance-driven advertising close to purchase.
• Advertisers pay premium rates due to direct link to conversion and ability to track actual sales.
• E-commerce is now a core pillar of digital media, used by large advertisers, SMEs, and D2C brands.