BCCI Secures Rs 270 Crore AI Sponsorship Deal with Google's Gemini for IPL 2026

• The BCCI has finalized a Rs 270 crore sponsorship deal with Google's AI platform Gemini for the Indian Premier League (IPL) 2026.
• This three-year agreement highlights the IPL's increasing global appeal and the growing interest of AI platforms in Indian cricket.
• Gemini's competitor, ChatGPT, is currently a sponsor for the Women's Premier League (WPL), indicating a trend of AI involvement in cricket.
• Last year, BCCI replaced Dream11 with Apollo Tyres as jersey sponsor for Rs 579 crore after a government ban on real money gaming platforms.
• Tata Group continues to hold the title sponsorship rights for the IPL, the world's largest T20 league.

Why It Matters: BCCI inks a significant Rs 270 crore AI sponsorship deal with Gemini for IPL 2026, boosting league's global appeal.