Ads will appear separately at the bottom of ChatGPT responses during testing, with controls for personalisation and opt-out, OpenAI said, sharing images of how the feature will appear. (IMAGE: OpenAI)
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News1817-01-2026, 01:32

OpenAI to Test Ads on Free ChatGPT, Paid Tiers Remain Ad-Free

  • OpenAI will begin testing advertisements on free and ChatGPT Go tiers in the US to expand access and reduce usage limits.
  • The ChatGPT Go subscription, priced at $8/month, offers expanded access to messaging, image creation, file uploads, and memory.
  • Pro, Business, and Enterprise subscriptions will remain completely ad-free, ensuring a premium experience for paid users.
  • OpenAI assures that ads will not influence ChatGPT's responses, which will remain objectively useful and driven by user queries.
  • User conversations and data will not be shared with advertisers, and users will have control over ad personalization.

Why It Matters: OpenAI introduces ads on free ChatGPT tiers in the US to broaden access, while paid subscriptions stay ad-free.

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