Functional Drinks: The New Wellness Trend for Modern Lifestyles

• Functional beverages offer targeted benefits beyond hydration, like electrolytes, botanicals, and adaptogens.
• Driven by demanding lifestyles in environments like India, consumers seek drinks that provide sustained energy, gut comfort, and calm focus.
• These non-alcoholic drinks, made with fruits, herbs, vitamins, and minerals, deliver nutrients like antioxidants and probiotics, aiding immunity, digestion, and heart health.
• Consumers prioritize clean labels, zero sugar, low-calorie options, and credible formulations over marketing hype.
• Examples include caffeine-L-theanine blends for clean energy, ginger/ACV shots for digestion, and adaptogen drinks for calm focus.