Junior NTR Wins Landmark Personality Rights Case Against AI, Deepfakes in Delhi HC

• Delhi High Court granted Junior NTR legal protection against unauthorized use of his name, image, and identity on digital platforms.
• NTR sought protection due to misuse on social media/e-commerce, fearing financial loss and image damage from AI and deepfakes.
• The court's ruling, under IT Rules 2021, mandates digital platforms to remove infringing content upon receiving a valid complaint.
• NTR expressed gratitude to the judiciary and his legal team, including Dr. Balajanki Srinivasan and Dr. Alka Daker.
• This decision strengthens celebrity personality rights in the digital age, setting a precedent against unauthorized commercial use.

Why It Matters: Junior NTR secures vital personality rights protection in a landmark Delhi HC ruling against digital misuse.