Google's Gemini to Sponsor IPL for ₹270 Crore, AI's Growing Role in Cricket

• BCCI signs a three-year sponsorship deal with Google's AI platform, Gemini, for approximately ₹270 crore.
• The partnership will commence with the 2026 Indian Premier League season, running from March 26 to May 31.
• This agreement signifies the increasing involvement of artificial intelligence companies in Indian cricket sponsorships.
• ChatGPT is already a sponsor for the Women's Premier League, indicating a trend of tech firms filling sponsorship voids.
• Regulatory changes, including a ban on real-money gaming platforms, have reshaped cricket's sponsorship landscape, leading to new partnerships.

Why It Matters: Google's Gemini becomes a major IPL sponsor, highlighting AI's expanding influence in Indian cricket.